Universities Ireland Maynooth University Courses BBS Marketing (MKT)

BBS Marketing (MKT)
at Maynooth University

Maynooth, Ireland

Tuition Fee € 14,000
Country Rank-
Duration36 Months
Score IELTS: 6.5 TOEFL: 90

Program Overview

If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you. You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.

This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.
Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.
Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.

Course Content
First year
- Core marketing topics including Consumer Behaviour and Consumer Research and Marketing.
- In addition, you study other Business modules, including Introduction to Managing Innovation
Second year
- Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and International Business.
- Optional 10 credit Electives
Final year
- Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year
- A more strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management
Entry Requirement
Mature student applicants are 23 years or older by 1st January in the year of entry to the University. For part-time degrees the mature age is 21. Admission is based on application, written assessment and/or interview.

O4/H7 Leaving Certificate Mathematics or equivalent is required.

Mature students must complete the CAO section for mature applicants fully, indicating clearly past or current studies, and outlining educational goals and objectives. Applicants are assessed on the basis of the information provided on their CAO application form. All questions should be answered in full.
Fees & Scholarships
The fees for BBS Marketing (MKT) may vary from €6,500 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
Options after graduation?
- Business graduates are consistently among the most employable in the Irish education system. For example, marketing graduates can expect to take up roles in marketing, digital marketing, social media management, sales, and consulting in Irish or international organisations in different industries. In the public sector, there are roles in state agencies, voluntary organisations, the civil service, charities, NGOs, and others, for marketing graduates.
- In addition, as you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the view of the final customer.
- Many of our students have also gone on to further study in a MSc programme at Maynooth University or in other leading universities in Ireland or abroad.

Cost Of Studying At Maynooth University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

BBS Marketing (MKT) at Maynooth University