Master of Science Digital Marketing and Analytics Featured Image

Universities Ireland Institute of Technology Carlow Courses Master of Science Digital Marketing and Analytics

Master of Science Digital Marketing and Analytics
at Institute of Technology Carlow

Carlow, Ireland

Tuition Fee € 5,500
Country Rank#18
Duration12 Months
Score

Program Overview

The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).

The MSc combines academic study and industry exposure to deliver a course that has a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).

Course Content
Semester One
- Data Analytics and Consumer Insights
- Search Marketing and Digital Analytics
- Strategic Marketing Management
- Digital Marketing Landscape and Strategy
Electives
- Ecommerce
- Law and the Digital Environment
Semester Two
- Digital Marketing Technologies
- Digital Marketing Communications
- Strategic Brand Management
Electives
- Strategic Design
- Strategic CRM
Semester Three
- Digital Marketing Research Project (This will run throughout the year)
Entry Requirement
Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:
- Marketing or a business discipline
- Computer Science or
- Cognate programmes.
Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy.
Fees & Scholarships
The fees for Master of Science Digital Marketing and Analytics may vary from €5,000 to $15,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
Graduates of this programme can expect career opportunities in areas such as:
- Digital Marketing Management and Consulting
- Social Media Management
- User Experience Management
- Search Marketing CRM
- Content Marketing
- Data Analytics
- Brand Management.
Digital Marketing opportunities exist in all industries from SMEs to global multinationals financial services to the arts.

Cost Of Studying At Institute of Technology Carlow

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Master of Science Digital Marketing and Analytics at Institute of Technology Carlow