Bachelor of Science (Honours) in Digital Marketing with Analytics

at Institute of Technology Carlow

Course Structure

This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career-ready graduates.

Subjects

Year 1 / Semester 1

Mandatory
 

• Information Technology
• Professional Writing and Research in the Digital Age
• Introduction to Digital Marketing
• Fundamentals of Marketing
• Introduction to Digital Media Design

Year 1 / Semester 2

Mandatory
 

• Introduction to Data Analysis for Digital Marketing
• Introduction to Finance for Marketing
• Social Media Marketing
• Contemporary Marketing Practice
• Creative Digital Media

Year 2 / Semester 1

Mandatory
 

• Web Design and UX
• Consumer Psychology and Behaviour
• SEO and Search Engine Marketing
• Content Writing
• Integrated Marketing Communications

Year 2 / Semester 2

Mandatory
 

• Law and Regulation in the Digital Economy
• Finance for Marketing
• Marketing Research
• Digital Analytics and CRM

Year 3 / Semester 1

Mandatory
 

• Business Finance
• Data Reporting for Digital Marketing
• Professional Selling
• Marketing for Services

Elective
 

• Event Management
• Sustainable Marketing
• Creative Video
• Shopper Category Management

Year 3 / Semester 2
 

• Group Elective 1
• Study Semester Abroad
• Group Elective 2
• Work Placement
• Group Elective 3
• Marketing Internship Project
• Specialist Areas in Public Relations
• Strategic Service and CX Excellence
• New Product Innovation

Year 4 / Semester 1

Mandatory
 

• Contemporary Issues in Digital Marketing
• Marketing Management
• ECommerce
• International Marketing Strategy

Elective
 

• New Media Ethics
• Event Management
• Sustainable Marketing
• Shopper Category Management

Year 4 / Semester 2

Mandatory
 

• Advanced Data Analysis for Digital Marketing
• Digital Marketing Planning
• Brand Management
• B2B Marketing

Elective
 

• Sales Management
• Strategic Service and CX Excellence
• New Product Innovation

What are the minimum entry requirements?

Leaving Certificate:    
 

•  2H5 & 4O6/H7 

Subjects required:     
 

• English or Irish O6/H7

• Mathematics O6/H7

The fees for Bachelor of Science (Honours) in Digital Marketing with Analytics may vary from €10,000 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.

What will I be able to do when I finish the course?

Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.

Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.