Bachelor of Science in Digital Marketing with Analytics Featured Image

Universities Ireland Institute of Technology Carlow Courses Bachelor of Science in Digital Marketing with Analytics

Bachelor of Science in Digital Marketing with Analytics
at Institute of Technology Carlow

Carlow, Ireland

Tuition Fee € 10,250
Country Rank#18
Duration36 Months
Score IELTS: 6 TOEFL: 90

Program Overview

What is the Course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

Course Content
Subjects

Year 1 / Semester 1

Mandatory
- Information Technology
- Professional Writing and Research in the Digital Age
- Introduction to Digital Marketing
- Fundamentals of Marketing
- Introduction to Digital Media Design
Year 1 / Semester 2

Mandatory
- Introduction to Data Analysis for Digital Marketing
- Introduction to Finance for Marketing
- Social Media Marketing
- Contemporary Marketing Practice
- Creative Digital Media
Year 2 / Semester 1

Mandatory
- Web Design and UX
- Consumer Psychology and Behaviour
- SEO and Search Engine Marketing
- Content Writing
- Integrated Marketing Communications
Year 2 / Semester 2

Mandatory
- Law and Regulation in the Digital Economy
- Finance for Marketing
- Marketing Research
- Digital Analytics and CRM
Year 3 / Semester 1

Mandatory
- Business Finance
- Data Reporting for Digital Marketing
- Professional Selling
- Marketing for Services
Elective
- Event Management
- Sustainable Marketing
- Creative Video
- Shopper Category Management
Year 3 / Semester 2
- Group Elective 1
- Study Semester Abroad
- Group Elective 2
- Work Placement
- Group Elective 3
- Marketing Internship Project
- Specialist Areas in Public Relations
- Strategic Service and CX Excellence
- New Product Innovation
Entry Requirement
What are the minimum entry requirements?

Leaving Certificate:

5O6/H7

Subjects required:
- English or Irish at O6/H7
- Mathematics at O6/H7
Fees & Scholarships
The fees for Bachelor of Science in Digital Marketing with Analytics may vary from €10,000 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
What will I be able to do when I finish the course?

Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.

Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.

Cost Of Studying At Institute of Technology Carlow

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Science in Digital Marketing with Analytics at Institute of Technology Carlow