Bachelor of Business in Marketing Featured Image

Universities Ireland Institute of Technology Carlow Courses Bachelor of Business in Marketing

Bachelor of Business in Marketing
at Institute of Technology Carlow

Carlow, Ireland

Tuition Fee € 10,250
Country Rank#18
Duration36 Months
Score IELTS: 6 TOEFL: 90

Program Overview

What is the Course about?

Marketing is the management process through which goods and services move from concept to the customer. It includes diverse disciplines such as: sales; public relations; brand design; customer psychology; market research; pricing; packaging and distribution. Marketing is practiced around the world in every type of organisatio including multi-nationals, local enterprises, political parties, thirdworld charities, sporting organisations and small businesses. Students will also undertake work placement to help them in their careers.

Course Content
Subjects

Year 1 / Semester 1

Mandatory
- IT for Business
- Business Financial Accounting 1
- Quantitative Techniques 1
- Microeconomics
Elective
- Communications and Academic Writing
- French I
- German I
Year 1 / Semester 2

Mandatory
- Management
- Business Financial Accounting 2
- Quantitative Techniques 2
- Macroeconomics
Elective
- Business Psychology 1
- French II
- German II
Year 2 / Semester 1

Mandatory
- Business Law
- Introduction to Marketing
- Business Applications 3
- Human Resource Management 1
Elective
- Business Psychology 2
- Intermediate Financial Accounting 1
- French III
- German III
Year 2 / Semester 2

Mandatory
- Business Management Accounting
- Supply Chain Management
- Macroeconomy of Ireland
- Contemporary Marketing Practice
Elective
- Intermediate Financial Accounting 2
- Human Resource Management 2
- Business Applications 4
- French IV
- German IV
Year 3 / Semester 1

Mandatory
- Business Finance
- Market and Customer Insights
- Consumer Psychology and Behaviour
- Integrated Marketing Communications
Elective
- Marketing for Services
- Professional Selling
- Sustainable Marketing
- Event Management
- French V
- German V
- Business English 1
- Shopper Category Management
Year 3 / Semester 2
- Group Elective 1
- Work Placement
- Group Elective 2
- Study Semester Abroad
- Group Elective 3
- Sales Management
- Marketing Internship Project
- Strategic Service and CX Excellence
- New Product Innovation
- Business English 2
Entry Requirement
What are the minimum entry requirements?

Leaving Certificate:
- 5O6/H7
Subjects required:
- English or Irish O6/H7
- Mathematics O6/H7
Fees & Scholarships
The fees for Bachelor of Business in Marketing may vary from €10,000 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
What will I be able to do when I finish the course?

A marketing degree equips graduates with the skill set to pursue a variety of careers in: new product Innovation; digital marketing; brand management; market research; consumer behaviour; services marketing; international marketing and sales.

Cost Of Studying At Institute of Technology Carlow

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Business in Marketing at Institute of Technology Carlow