Course Structure
Students complete the first two years in general business. This gives them the opportunity to learn about the wider business context and to see where their area of interest lies. They then choose a specialist discipline at the end of Year 2 such as Marketing. Years 3 and 4 are then focussed on that specific discipline with a marketing related work placement undertaken during the second term of Year 3.
Subjects
Year 1 / Semester 1
Mandatory
- IT for Business
- Business Financial Accounting 1
- Quantitative Techniques 1
- Microeconomics
Elective
- Communications and Academic Writing
- French I
- German I
Year 1 / Semester 2
Mandatory
- Management
- Business Financial Accounting 2
- Quantitative Techniques 2
- Macroeconomics
Elective
- Business Psychology 1
- French II
- German II
Year 2 / Semester 1
Mandatory
- Business Law
- Introduction to Marketing
- Business Applications 3
- Human Resource Management 1
Elective
- Business Psychology 2
- Intermediate Financial Accounting 1
- French III
- German III
Year 2 / Semester 2
Mandatory
- Supply Chain Management
- Contemporary Marketing Practice
- Business Management Accounting
- Macroeconomy of Ireland
Elective
- Intermediate Financial Accounting 2
- Human Resource Management 2
- Business Applications 4
- French IV
- German IV
Year 3 / Semester 1
Mandatory
- Business Finance
- Market and Customer Insights
- Consumer Psychology and Behaviour
- Integrated Marketing Communications
Elective
- Marketing for Services
- Professional Selling
- Sustainable Marketing
- Event Management
- French V
- German V
- Business English 1
- Shopper Category Management
Year 3 / Semester 2
- Group Elective 1
- Work Placement
- Group Elective 2
- Study Semester Abroad
- Group Elective 3
- Sales Management
- Marketing Internship Project
- Strategic Service and CX Excellence
- New Product Innovation
- Business English 2
Year 4 / Semester 1
Mandatory
- Marketing Management
- Digital Marketing
- International Marketing Strategy
- Strategic Analysis
- Group Elective 1
- Marketing for Services
- Professional Selling
- Sustainable Marketing
- Shopper Category Management
- Event Management
- Strategic Financial Management
- Group Elective 2
- Marketing Dissertation (part 1)
- Marketing Client Project (part 1)
Year 4 / Semester 2
- Group Elective 2
- Marketing Dissertation (part 2)
- Marketing Client Project (part 2)
- Mandatory
- Brand Management
- Digital Marketing Planning
- Strategic Positioning
- Group Elective 1
- Sales Management
- New Product Innovation
- Strategic Service and CX Excellence
- Corporate Governance - Private Companies
