Bachelor of Business (Honours) in Digital Marketing

at Institute of Technology Carlow

The first two years of this course provide students with a foundation in business, and subjects are common for all students studying our business degree.

In Years 3 and 4, along with regular business subjects, you will study digital design and web technologies. You will also undertake work placement in a digital marketing environment.
 

Year 1 (Level 7 & 8)

Semester 1

• Academic and Professional Skills

• Digital Skills

• Statistics & Forecasting

• Micro Economics

• Introduction to Management
   

Semester 2

• Customer Service in Practice

• Investment Maths

• Macro Economics

• Managing an Enterprise

• Fundamentals of Financial Accounting
   

Year 2 (Level 7 & 8)

Semester 3

• Business Law

• Cost Accounting

• Introduction to Marketing
   

Plus Two Electives

• Managerial Economics

• HRM Skills

• Financial Reporting
   

Semester 4

• Digital Applications

• Management Accounting

• Marketing Mix
   

Plus Two Electives

• Economic Policy

• People Management

• Computerised Accounting
   

Year 3 (DMK) (Level 7 & 8)

Semester 5

• Digital Marketing

• Marketing Management

• Digital Media Design

• Business Research Methods

• Operations Management
   

Semester 6

• Work Placement
   

Year 4 (DMK) (Level 8)

Semester 7

• Digital Marketing Research Project

• User Interface and Experience Design

• Strategic Management: Analysis

• Entrepreneurship
   

Plus One Elective

• Services Marketing

• International Business

• Financial Management
   

Semester 8

• Digital Marketing Research Project

• Data Analytics

• Strategic Management: Advantage

• Web Design Methods

Leaving Certificate:

2H5 & 4O6/H7
 

Subjects required:

• English or Irish at O6/H7

• Mathematics at O6/H7

The fees for Bachelor of Business (Honours) in Digital Marketing may vary from €10,000 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.

Graduates of this course are suited to all areas of business and management that apply to graduates of our standard business degree.
 

In addition, graduates with the digital marketing specialism have career opportunities in digital marketing, social media marketing, digital product management, online selling, online customer experience (CX), user experience (UX), digital advertising, search advertising and search engine optimisation.