Bachelor of Arts in Public Relations and Media

at Institute of Technology Carlow

Course Structure

The course runs over a three-year period and contains a mix of practical and theoretical media and PR subjects.

Subjects

Year 1 / Semester 1

Mandatory
 

• Information Technology
• Introduction to Media Studies 1
• Professional Writing and Research in the Digital Age
• An Introduction and History of Public Relations
• Introduction to Digital Marketing

Year 1 / Semester 2

Mandatory
 

• Social Psychology
• Introduction to Media Studies 2
• Management
• Theories and Best Ethical Practice in Public Relations
• Social Media Marketing

Year 2 / Semester 1

Mandatory
 

• Fundamentals of Media and PR Law 1
• Fundamentals of Marketing
• Creative Video
• Public Relations Research and Evaluation
• Visual Language and Communications

Year 2 / Semester 2

Mandatory
 

• Fundamentals of Media and PR law 2
• IT and New Media
• Contemporary Marketing Practice
• Creative Radio and Storytelling
• Specialist Areas in Public Relations

Year 3 / Semester 1

Mandatory
 

• Networking in Public Relations
• Contemporary Communication Design
• Content Writing
• Journalism
• New Media Ethics

Year 3 / Semester 2

Group Elective 1

• Work Placement

Group Elective 2
 

• Study Semester Abroad

Group Elective 3
 

• PR and Media Internship Project
• Corporate Social Responsibility
• Strategic Service and CX Excellence
• New Product Innovation

What are the minimum entry requirements?

Leaving Certificate:
 

• 5O6/H7

Subjects required:
 

• English O6/H7

The fees for Bachelor of Arts in Public Relations and Media may vary from €10,000 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.

What will I be able to do when I finish the course?

Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of ‘blue chip’ companies and organisations.

Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artefacts, and the management of internal and external communications.