MSc Marketing

at Dublin Business School

Modules
 

• Contemporary Consumer Behaviour
• Sustainable Marketing Practices
• Web Marketing Management & Metrics 
• Services Marketing Management
• Research Methods
• Integrated Marketing Communications
• Design Thinking, Innovation and Commercialisation
• Applied Strategic Branding
• International Marketing
• Dissertation / Applied Research Project

• A Level 8 primary undergraduate honours degree with a minimum Second-Class Second Division classification (2.2) from a recognised third level institution in any discipline who wish to specialise in the field of marketing, or
• An equivalent professional qualification attributed to the marketing sector.
• Applicants who do not have a Level 8 qualification at a 2.2 award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

International Tuition Fees:

€13,500 

Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.