Bachelor in Business Administration - Specialization in Marketing and Consumer Culture

at Trent University

Learn how you can make a business stand out from the crowd. With specialized expertise in marketing, you can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises – all to successfully reach and build relationships with your target audience.