Bachelor of Commerce [B.Com] (Marketing)

at The University of British Columbia

Marketing option course requirements

Year 3
 

• COMM 362    Consumer Behaviour

• COMM 363    Marketing Analysis

• COMM 3651    Market Research
   

Year 4
 

• COMM 468
   

Marketing Applications

And three credits from the following courses:
 

• COMM 386U    Social Media Strategy

• COMM 3892,3    Creativity in Business (not offered in 2022W)

• COMM 4144    Data Visualization and Business Analytics

• COMM 460    Social and Nonprofit Marketing

• COMM 4615    Business Development

• COMM 462    Integrated Marketing Communication

• COMM 4636    Public Relations

• COMM 4647    Digital Marketing

• COMM 4668    New Venture Design

• COMM 467    Brand Management

• COMM 469    International Marketing (not offered in 2022W)

• COMM 4829
   

New Product Development
 

• COMM 48410    Sustainability Marketing

• COMM 486I    Pricing (not offered in 2022W)
   

• The behavioural aspects of marketing decisions include elective courses from such disciplines as sociology, psychology, and cultural anthropology.

• The economic aspects of marketing decisions include elective courses from such disciplines as economics, geography, and political science.

• The quantitative aspects of marketing decisions include elective courses from such disciplines as mathematics, computer science, management science, and senior level statistics.

Academic Eligibility:
 

• Graduation from high school

• Minimum of 70% in Grade 11 or Grade 12 English (or their equivalents)

• At least six academic/non-academic Grade 12 courses (recommended, but not required)
   

Indian student eligibility:
 

General admission requirements for Indian students are:
 

• Graduation from a university-preparatory program at a senior secondary school: Higher Secondary School Certificate awarded on completion of Standard XII. Certificates must be official. Photocopies are acceptable if certified by the school principal, head, or counselor. Notarized copies are not acceptable.
   

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
 

IELTS  International English Language Testing System (Academic)    6.5, with no part less than 6.0
 

TOEFL Overall: 90

The fees for Bachelor of Commerce [B.Com] (Marketing) may vary from  - $ 55,384 to $70,000 anually for tuition fees. The fee's prices may get higher for international students.

All businesses must have a strategy and process for marketing their products or services. Marketing drives profits, so it is one of the core functional areas in most companies. A career in marketing allows you to work in a variety of industries and settings. In many consumer product and similar “marketing-driven” companies, senior management comes from the marketing function.
 

People enter marketing careers in different ways. Entry-level positions are available to individuals with business or liberal arts undergraduate degrees, or to those who have had sales experience. Analytical ability, communication skills, and creativity are key competencies for entry-level positions. For mid-level and higher marketing management positions in larger organizations, an MBA degree is quite valuable since most MBA programs provide coursework in strategic planning and organizational behaviour – both important to the marketing function. For students interested in pursuing a communications-centric career track, there are graduate degree programs that focus on integrated marketing communications.
 

Some potential future career paths include working in:
 

• Market Research

• Brand Management

• Product Marketing

• Advertising

• Public Relations and Communications

• Digital Marketing

• Promotions/Sales

• Social Media

• Business Development
   

Additional education or certification may be required for some occupations (e.g. completion of association registration, a professional program, or specialized studies).

Who hires BCom Marketing grads?
 

• Advertising in Print

• Antarctica Digital

• Auto West Group

• Aveda

• BCHydro

• Canucks Sports & Entertainment

• Colgate Palmolive

• Cossette

• Global Relay

• Google

• HSBC

• Hyatt Regency

• Imperial Oil

• Ipsos Reid

• Kraft Canada

• Labatt Breweries

• Lululemon Athletica

• Maple Leaf Foods

• Nestle Canada

• Procter & Gamble

• Royal Bank of Canada

• Sears

• Staples

• Titan Communications

• Unilever Canada