Master of Management (Advertising and Brand Management)

This qualification comprises of 12 courses. You will study four core courses and six specialist courses.

Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:
 

• business ethics
• people, leadership and performance
• business analytics
• strategic thinking

Applicants are required to have one of the following:
 

• A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
• A completed bachelor degree which includes a major in business, commerce, marketing or management; or
• A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.

English language entry requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test
 

• IELTS total [6.5]
• IELTS reading [6.0]
• IELTS writing [6.0]

FEES 

AUD$ 37,700 per annum (per 1.0 EFTSL)

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
 

• Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content