International Master of Business Administration (Marketing)

at University of South Australia

The two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA.  Through these you will develop advanced skills and expertise in areas of international management including:
 

• global business environment
• people leadership and performance
• economic principles for business
• fundamentals of data analytics

You will then move into your marketing specialisation studying areas such as buyer behaviour insights, brand management and marketing strategy and planning.

Applicants are required to have one of the following:
 

• A completed bachelor degree from a recognised higher education institution or equivalent; or
• A completed graduate diploma from a recognised higher education institution; or
• A completed graduate certificate from a recognised higher education institution.  

Applicants who have:
 

• completed a bachelor degree in a business discipline; or
• completed a bachelor degree which includes a major in business, commerce, marketing or management; or
• completed a graduate certificate in a business discipline,

are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.

English language entry requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test
 

• IELTS total [6.5]
• IELTS reading [6.0]
• IELTS writing [6.0]

FEES 

AUD$ 37,700 per annum (per 1.0 EFTSL)

With an International Master of Business Administration (Marketing), your expertise will be recognised internationally, expanding your marketing career opportunities across the globe. You could consider marketing and communications management roles, particularly within multinational organisations.  Other career progression opportunities may be available to you including:
 

• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Visual communications manager:  leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.