Bachelor of Business (Design and Marketing)

Modules:
 

• Design Foundation Studio
• Principles of Economics
• Marketing Principles: Trading and Exchange
• Computer Graphics and Imaging for Design
• Business and Society
• Accounting for Business

• Meet any prerequisite requirements with a minimum grade of C- or equivalent

• Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or

• Complete secondary qualifications equivalent to SACE, or

• Complete the International Baccalaureate Diploma with a minimum score of 24 points

• Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.
   

In addition to meeting academic entry requirements, international students who speak English as a second or additional language must also meet the University's English language entry requirements. The minimum language requirements for this program are:
 

English language test
 

• IELTS total [6.0]

• IELTS reading [6.0]

• IELTS writing [6.0]

Indicative Tution Fees -  AUD$ 34,300 per annum (per 1.0 EFTSL)

Careers to consider:
 

• Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
• Marketing design specialist: understanding the role creativity and design plays in marketing, and collaborating with other marketing specialists, across advertising, print, media and digital marketing in a diverse range of sectors
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Publications coordinator: managing digital and print promotional materials; writing, formatting and maintaining content for organisational publications such as newsletters, magazines and reports
• Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media