Graduate Certificate of Business (Digital Marketing Analytics)

at University of Southern Queensland

Core Modules:
 

• Accounting and Financial Management
• Global Information Systems Strategy
• Economics for Managers
• Applied Business Research and Ethics
• Managing Organisational Behaviour
• Project-Based Management
• Leading Organisational Change
• Marketing Management

• Completion of an Australian university Bachelor degree in any area, or equivalent.
  
  or
   
• A minimum of five years’ professional work experience, or equivalent. 

English language requirements
You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience
If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Cost
AUD 15680

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics.