Master of Management (Marketing)

at University of South Australia

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:
 

• business analytics and the data-driven organisation
• people, leadership and performance
• buyer behaviour insights
• marketing strategy and planning
• advanced marketing analytics 

Explore contemporary management with a focus on strategic marketing and consumer behaviour.

PROGRAM CORE COURSES
 

• People, Leadership and Performance
• Fundamentals of Data Analytics for Business
• Business Ethics
• Strategic Concepts

Applicants are required to have one of the following:
 

• A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
• A completed bachelor degree which includes a major in business, commerce, marketing or management; or
• A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.

English language entry requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test
 

• IELTS total [6.5]
• IELTS reading [6.0]
• IELTS writing [6.0]

FEES 

AUD$ 37,700 per annum (per 1.0 EFTSL)

With a Master of Management (Marketing) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
 

• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
• Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media
• Business development manager: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities
• Marketing insights manager: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
• Sales and marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
• Marketing and communications manager: working across all communications channels such as media and publications, social media and digital, internal communications or brand
• Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications