International Master of Business Administration (Tourism and Event Management)

at University of South Australia

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:
 

• global business environment
• people leadership and performance
• economic principles for business
• fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

Applicants are required to have one of the following:
 

• A completed bachelor degree from a recognised higher education institution or equivalent; or
• A completed graduate diploma from a recognised higher education institution; or
• A completed graduate certificate from a recognised higher education institution.

Applicants who have:
 

• completed a bachelor degree in a business discipline; or
• completed a bachelor degree which includes a major in business, commerce, marketing or management; or
• completed a graduate certificate in a business discipline,

are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study

English language entry requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English..

English language test
 

• IELTS total [6.5]
• IELTS reading [6.0]
• IELTS writing [6.0]

FEES 

AUD$ 39,600 per annum (per 1.0 EFTSL)

The Tourism and Event Management specialisation qualifies you for a professional career in a dynamic global industry. You will be well placed to pursue roles in Australia and overseas and apply your skills in areas such as festivals, events and conferences, hospitality, accommodation, sport, food and beverage, attractions, recreation, resorts and entertainment services. We work closely with leading private sector organisations nationally and abroad. Our well-established links with local tourism and event groups ensure course content is tailored to suit the changing needs of industry, providing you with relevant, practical knowledge and skills.

An International Master of Business Administration (Tourism and Event Management) will equip you to pursue an international events, tourism or hospitality career worldwide.  Your advanced project management skills will provide you with career opportunities at a senior level, and enable you to excel in roles such as:
 

• Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
• Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
• Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
• Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
• Economic development officer: researching and monitoring the economic environment to identify and pursue investment attraction opportunities; forming strategic alliances and partnerships in order to strengthen the economy
• Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
• Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
• Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
• Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
• Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
• Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
• Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
• Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
• Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
• Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
• Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
• Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies