International Master of Business Administration (Advertising and Brand Management)

at University of South Australia

The two year program comprises 16 courses, including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:
 

• global business environment
• people leadership and performance
• economic principles for business
• fundamentals of data analytics

You will then move into your specialisation studying areas such as e-Marketing, advertising and brand management.

PROGRAM CORE COURSES
 

• Fundamentals of Data Analytics for Business
• Managing the Global Workforce
• People, Leadership and Performance

Applicants are required to have one of the following:
 

• A completed bachelor degree from a recognised higher education institution or equivalent; or
• A completed graduate diploma from a recognised higher education institution; or
• A completed graduate certificate from a recognised higher education institution.

Applicants who have:
 

• completed a bachelor degree in a business discipline; or
• completed a bachelor degree which includes a major in business, commerce, marketing or management; or
• completed a graduate certificate in a business discipline,

are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study.

FEES 

AUD$ 39,600 per annum (per 1.0 EFTSL)

Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.

Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:
 

• Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy
• Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales