Bachelor of Business (Marketing) Featured Image

Universities Australia Torrens University Australia Courses Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

Torrens University Australia

Adelaide, Australia

Tuition Fee AU$ 75,360
Country Rank#38
Duration36 Months
Score IELTS: 6

Program Overview

A Bachelor of Business in Marketing provides you with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. You’ll graduate job-ready with a strong body of business knowledge and marketing ability.

This degree builds a strong understanding of business principles while you learn marketing theories, practice and the role that marketing plays in the success of contemporary organisations. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information. This course also involves industry work placement where you will gain hands-on experience that complements your theoretical knowledge.

Course Content
Year 1

Complete the 6 core subjects listed below. Additionally, you’re required to select two 100 level electives from the electives tab.
- Business Communications | BIZ101
- Understanding People and Organisations | BIZ102
- Customer Experience Management | BIZ104
- Consumer Behaviour | MKG102
- Marketing Fundamentals | MKT101A
- Integrated Marketing Communications | MKT103A
Year 2

Complete the 5 core subjects listed below. Additionally, you’re required to select two 100 level electives and one 200 level elective from the electives tab.
- Accounting for Decision Making | BIZ201
- The Business Environment | BIZ202
- Business-2-Business Marketing | MKG201
- Digital Marketing Communications | MKG203
- Marketing and Audience Research | MKT202A
Year 3

Complete the 5 core subjects listed below. Additionally, you’re required to select two 100 level electives and one 300 level elective from the electives tab.
- Organisational Creativity and Innovation | BIZ301
- Industry Consulting Project | IND301A
- Ethics and Sustainability | MGT301A
- Marketing Strategy | MKT301A
- Marketing Consulting Project | MKG302
Entry Requirement
Australian Year 12 or equivalent; and Academic IELTS 6.0 (no band less than 5.5) or equivalent
Fees & Scholarships
Tuition Fees

Fees for the whole year is $75,360
Career Prospect
As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Career paths
- Marketing Coordinator
- Assistant Product Manager
- Sales Manager
- Social Media Specialist

Cost Of Studying At Torrens University Australia

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility