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Master of Business (Strategic Advertising)

Queensland University Of Technology

Program Overview

Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.

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  Location

Brisbane, Australia

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  Course Duration

24 Months

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  Tuition Fee

AU$ 30,800

 Score

IELTS: 6.5 TOEFL: 79

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Modules
 

  • Consumer Insights for Marketing Success
  • Manage Advertising
  • Business Intelligence
  • Developing Market Intelligence Skills for Decision Making
  • Brand Analytics
  • Decisions and Issues in Integrated Marketing Communication
  • Strategies for Creative Advertising
  • Responsible Enterprise
  • Integrated Marketing Communication
  • Content Creation and Management
  • Digital Strategy and Analytics
  • Industry, Markets and Stakeholder Capstone
  • Senior/Higher Secondary School Certificate/Pre-University certificate from QUT recognised state education boards with an overall average of 65% in best five academic subjects (2 languages and 3 academic subjects), excluding physical education.
  • Indian School Certificate academic stream awarded by CISCE with overall average of 45% in best five academic subjects (two languages and three academic subjects), excluding physical education.
  • All India Senior School Certificate academic stream awarded by CBSE with an overall average of 45% in best five academic subjects (two languages and three academic subjects), excluding physical education.

Overseas
AUD $30,800 per year

Possible careers may include:
 

  • Account executive
  • Advertising professional

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