Master of Business (Integrated Marketing Communication)

Core Modules

• Consumer Insights for Marketing Success

• Integrated Marketing Communication

• Business Intelligence

• Developing Market Intelligence Skills for Decision Making

• Meaningful Marketing: Value Creation and Customer Engagement

• Decisions and Issues in Integrated Marketing Communication

• Manage Advertising

• Responsible Enterprise

• Digital Strategy and Analytics

• Content Creation and Management

• Public Relations Foundations

• Industry, Markets and Stakeholder Capstone

You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale).

Course Fees

A$32,600 for the full year

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

• Marketing Officer/Manager

• Public Relations Officer/Consultant