Bachelor of Commerce with a Major in Marketing Management

at Macquarie University

Marketing contributes to an organisation’s profitability and sustainable performance, while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities and processes an organisation uses to develop and implement its total marketing agenda. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.

The Marketing management major will prepare you to operate and manage in rapidly changing markets, where organisations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible, informed decisions.