Macquarie University
Marketing contributes to an organisation’s profitability and sustainable performance, while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities and processes an organisation uses to develop and implement its total marketing agenda. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.
The Marketing management major will prepare you to operate and manage in rapidly changing markets, where organisations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible, informed decisions.
Sydney, Australia
36 Months
AU$ 40,800
IELTS: 6.5 TOEFL: 83
Modules
Overseas
AUD $40,800
Career Opportunities may include: