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Bachelor of Commerce with a Major in Marketing Management

Macquarie University

Program Overview

Marketing contributes to an organisation’s profitability and sustainable performance, while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities and processes an organisation uses to develop and implement its total marketing agenda. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.

The Marketing management major will prepare you to operate and manage in rapidly changing markets, where organisations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible, informed decisions.

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  Location

SydneyAustralia

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  Course Duration

36 Months

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  Tuition Fee

AU$ 40,800

 Score

IELTS: 6.5 TOEFL: 83

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Modules
 

  • Consumer Behaviour
  • Marketing Research
  • Integrated Marketing Communications
  • Marketing Management
  • Marketing Strategy
  • Business to Business Marketing
  • Services Marketing
  • A recognised senior secondary school qualification or university entrance examination, such as the New South Wales Higher School Certificate (NSW HSC) or other equivalent Australian or overseas high school qualification
  • A recognised university Foundation course
  • A recognised 2 or 3-year Diploma, Advanced Diploma or Associate Degree
  • At least one year of a university degree from a recognised institution

Overseas

AUD $40,800

Career Opportunities may include:
 

  • Advertising or marketing communications specialist
  • Brand manager
  • Business or venture analyst
  • Customer service specialist
  • Entrepreneur
  • Management consultant
  • Market or social researcher
  • Marketing strategist
  • Media analyst
  • Product manager
Need Study Abroad Counselling? Book A 1-on-1 With Our Experts
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