Bachelor of Commerce with a Major in Marketing and Consumer Insights Featured Image

Universities Australia Macquarie University Courses Bachelor of Commerce with a Major in Marketing and Consumer Insights

Bachelor of Commerce with a Major in Marketing and Consumer Insights
at Macquarie University

Sydney, Australia

Tuition Fee AU$ 40,800
Country Rank#12
Duration36 Months
Score IELTS: 6.5 TOEFL: 83

Program Overview

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.

Course Content
Modules
- Business Forecasting
- Consumer Behaviour
- Marketing Research
- Marketing Metrics
- Qualitative Insights
- Marketing and Customer Insights
Entry Requirement
- A recognised senior secondary school qualification or university entrance examination, such as the New South Wales Higher School Certificate (NSW HSC) or other equivalent Australian or overseas high school qualification
- A recognised university Foundation course
- A recognised 2 or 3-year Diploma, Advanced Diploma or Associate Degree
- At least one year of a university degree from a recognised institution
Fees & Scholarships
Overseas

AUD $40,800
Career Prospect
Career Opportunities may include:
- Advertising solutions analyst
- Brand analyst
- Consumer insights specialist
- Digital analytics consultant
- Market analyst
- Segmentation specialist

Cost Of Studying At Macquarie University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Commerce with a Major in Marketing and Consumer Insights at Macquarie University