Home Universities Macquarie University Courses Bachelor of Commerce with a Major in Marketing and Consumer Insights
Bachelor of Commerce with a Major in Marketing and Consumer Insights
Macquarie University
Program Overview
In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.
Location
Sydney, Australia
Course Duration
36 Months
Tuition Fee
AU$ 40,800
Score
IELTS: 6.5 TOEFL: 83
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Modules
- Business Forecasting
- Consumer Behaviour
- Marketing Research
- Marketing Metrics
- Qualitative Insights
- Marketing and Customer Insights
- A recognised senior secondary school qualification or university entrance examination, such as the New South Wales Higher School Certificate (NSW HSC) or other equivalent Australian or overseas high school qualification
- A recognised university Foundation course
- A recognised 2 or 3-year Diploma, Advanced Diploma or Associate Degree
- At least one year of a university degree from a recognised institution
Overseas
AUD $40,800
Career Opportunities may include:
- Advertising solutions analyst
- Brand analyst
- Consumer insights specialist
- Digital analytics consultant
- Market analyst
- Segmentation specialist
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