BSBA Marketing Management

at University of the Pacific

Marketing is fundamental to all profit and non-profit organizations. From connecting with your customer to competing in a global marketplace, a degree in marketing opens students up to a wide range of career possibilities applicable to any industry. 

With a major in Marketing Management, you will learn how to conduct effective market research and analyze data, manage promotional activities and formulate brand strategies, use consumer behavior theories to better connect with consumers, create new products from idea formation to execution, and formulate effective digital communication strategies. You will work on solving hands-on business problems while enhancing your teamwork and leadership skill through experiential projects.