Marketing (B.S.B.A.)

at University of Dayton

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales.