Bachelor of Arts in Communication

at University of California, Davis

Methods of both verbal and nonverbal communication vary from culture to culture and generation to generation. So how can you clearly express and understand messages in our fast-moving, widely diverse world? As a communication major at UC Davis, you will study communication processes at the individual, interpersonal, organizational and societal levels. You will analyze message delivery systems, the role of the media, and the effectiveness of public education campaigns. A special focus of the program is research into understanding digital media and bridging cross-cultural communication gaps.