Advertising BA

at Fisher College

Modules
 

• Introduction to Human Communications
• Introduction to Mass Communication
• Public Speaking
• Media Writing
• Introduction to Advertising 

A cumulative GPA of 2.7 or higher is required for undergraduate degree programs.

International Full Time Fees Per Year
$33,813

Advertising careers often begin by working for an advertising agency.  Market researchers study consumer behavior, while advertising research analysts test the effectiveness of ad campaigns.
 
The ideas for the ads themselves come from copywriters who write the ads, graphic designers who illustrate the concepts, and creative directors who oversee it all.  Account executives handle client relations to ensure the client’s advertising objectives are front and center during the creative process.  Sales directors oversee the acquisition of new business, while media planners recommend the mediums (radio, TV, print, digital, out-of-home) that should carry the campaign and ad buyers schedule and purchase the ad time/space for the client. Without question, the fastest growing sector of advertising remains digital marketing, where the content needs of the Internet require social media savviness to engage consumers and build meaningful relationships with consumers online.  Digital content creators, social media strategists, and social media directors are just a few of the career options available in this exciting new area.