B.S in Marketing

at Endicott College

Through the program, you will gain an understanding of the broad marketing landscape through foundational coursework in topics like consumer behavior, marketing research, economics, and communication. Elective courses delve into a wide array of subdisciplines that include courses in international marketing, branding, advertising, retail, social media, and more. The marketing major is inherently flexible. Individual interests can be met through a combination of coursework and closely coordinated individualized study in the semester-long internship and senior thesis. For example, three distinct specializations include consumer product development and merchandising; advertising and promotional communications administration, and international marketing. Our faculty and advisors can help you customize your degree so that you will be able to demonstrate your value clearly to competitive graduate programs or potential employers.