Bachelors in Integrated Marketing Communication Featured Image

Universities United States Duquesne University Courses Bachelors in Integrated Marketing Communication

Bachelors in Integrated Marketing Communication
at Duquesne University

Pittsburgh, United States

Tuition Fee $ 45,376
Country Rank#266
Duration48 Months
Score IELTS: 6.5 TOEFL: 80

Program Overview

Integrated marketing communication is a strategic communication discipline that draws together advertising, public relations and marketing. As an undergraduate in the IMC program, you will develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication and branding.

The curriculum will provide you with a comprehensive understanding of marketing communication strategies, tactics and tools that help organizations effectively communicate with their target audience(s).

Course Content
Modules
- History of Communication
- Communication Ethics
- Communication in the Marketplace
- Human Communication in a Technological Age
- Intercultural Communication
- Professional Comm. in IMC
- Business & Professional
Entry Requirement
- Completed Application
- Transcripts
- At least one (1) letter of recommendation from someone who can attest to both your academic and personal strengths.
- Submit a personal statement of at least 300 words which answers the following questions and includes examples of research, shadowing or volunteering experiences
Fees & Scholarships
International Tuition Fees:

$45,376
Career Prospect
The integrated marketing communication major will prepare you for a career in advertising and at public relations agencies, consulting firms and in positions requiring strategic communication planning and strategy.

Cost Of Studying At Duquesne University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelors in Integrated Marketing Communication at Duquesne University