Master of Applied Business Analytics

The Master of Science (MS) in Applied Business Analytics program provides comprehensive coverage of data analytics concepts, techniques, and state-of-the-art tools used in the process of data-driven business decisionmaking. Students have the opportunity to gain hands-on experience with a variety of analytical models and decision-support tools and to apply them to interlinked data-inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, and others. The curriculum covers advanced software tools and functions such as descriptive, predictive, and prescriptive modeling, text and data mining, visual analytics, and business simulations. Graduates of the program will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, prescribe possible outcomes, and propose optimal data-based solutions.