Marketing BA (Hons)

at York St John University

In today’s world businesses need to be more innovative, take more risks and develop more sustainable marketing strategies. They need to do this whilst serving their customers and having a positive impact on society’s wellbeing. You will develop a core understanding of the marketing function of organisations and the role of these businesses in society.

On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the non-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance.