International Fashion Marketing MSc

at York St John University

Engage with the latest debates and developments taking place in the international fashion industry, considering the challenges facing fashion marketers and how they can be overcome. We have developed this MSc with the help of industry professionals to provide you with the specialist expertise and technical skills to thrive in the world of fashion marketing.
 

You will explore:

• The impact of advancements in technology and communications
• Global fashion consumers, and the changing nature of consumer power
• The importance of branding in fashion
• Trend forecasting and fashion buying
• The logistics and ethics of supply chain management
• The responsibilities of the global fashion industry to address issues of ethics and sustainability

You will engage with the latest contemporary research in international fashion marketing, and learn to apply these theories practically to solve real business issues. We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study.
 

You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year you will either be on placement or conducting a skills and research based module.