Universities United Kingdom York St John University Courses Marketing MSc

Marketing MSc
at York St John University

York, United Kingdom

Tuition Fee £ 13,000
Country Rank#111
Duration12 Months
Score IELTS: 6

Program Overview

This course will provide you with a thorough understanding of all of the key marketing principles which are necessary for business success. This includes:

Consumer behaviour
Strategic marketing planning
Brand management
Marketing communications
Digital marketing

You will explore the challenges faced by marketing professionals in today’s competitive and fast moving business environment, and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects which help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.

We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study.

You will have the opportunity to gain a professional accreditation from the Chartered Management Institute (CMI) alongside your MSc.

Course Content
Core Modules
- Researching Contemporary Business Issues
- Perspectives on Sustainable Business
- Marketing Communications
- Strategic Marketing Planning
- Data Analytics and the Blockchain
- The Psychology of Marketing
- Digital and Interactive Marketing
- Strategic Brand Management
- Capstone Project
Entry Requirement
English Language requirements
- If English is not your first language you must show evidence of your English language competence.
- For most courses, you should have IELTS level 6.0 (with no skill below 5.5) or an equivalent qualification.
For Indian undergraduate applicants, we can also consider the following:
- All India Senior School Certificate (including English core, English Communication, Functional English): 60% or higher
- National Education Boards (CBSE/CICSE): 60% or higher
- All other State Boards: 65% or higher
Fees & Scholarships
International Tuition Fees

£13,000 for full time study.
Career Prospect
This postgraduate course could prepare you for a marketing career in any sector or industry. The leadership skills you will develop will put you in a good position to move into management roles. Innovative, specialist modules such as Data Analytics and the Blockchain will give you the transferable skills needed for a competitive edge in the marketplace. The additional CIM qualification you can gain will also give an additional boost to your career options.

This will give you an advantage in careers such as:
- Marketing
- Advertising
- Market research
- Media buying
- Social media management
- Public relations

Cost Of Studying At York St John University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing MSc at York St John University