MSc Marketing

at University of Winchester

• Take a masters degree that focuses on innovative practices, sustainability, integrated strategies and multi-platform campaign management
• Conduct research and analysis on topics of your interest
• Enjoy guest lectures from inspirational practitioners
• Benefit from an emphasis on professional development and preparation for the workplace
• Take the course in either one year full-time or up to 24 months part-time
   

Do you want to make a difference in this competitive sector as an innovative and sustainable marketing manager? Our MSc Marketing programme will give you that edge along with the opportunity to learn about consumer behavior, digital transformation, managerial strategies and communication approaches, which can be applied to responsible management practices through your future career as a marketing leader.
 

The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts.
 

Learning and teaching on the programme takes place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content.