MA Cultural and Arts Management

at University of Winchester

• Strengthen your skills for a career in the creative industries
• Combine your interests in business and the arts
• Opportunity to complete business plans and apply for grants 
   

If you’re working in the creative industries and want to progress to management level, or seeking a career in a artistic and cultural organisation, Cultural and Arts Management at Winchester is excellent preparation. The course develops your understanding of the relationship between the business process and the creative process, and examines wide-ranging topics such as implications of cultural policy and agendas of social inclusion and sustainability. 
 

All our assignment topics are individually tailored to make sure they are a great match for your specific own areas of interest – from music to painting, dance to millinery, theatre to ceramics. You take part in weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study, and develop your IT skills in areas such as website design and project management. Assessment is through coursework only, using a variety of formats similar to those used professionally in the industry. They include business plans, reports, audits and portfolios. Teaching takes place in the evenings, so you can study while working or completing an internship. 
 

Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment – the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends. You finish with a professional project – an independent piece of work on a topic of your choice. this could involve organising an exhibition or a tour, starting a small company or implementing a marketing campaign.