MSc Digital Marketing

at University of West London

Modules:
 

• Global Brand Management and Leadership
• Strategic Marketing and Psychology in a Digital Era
• Digital Retail Environments - New Paths to Purchase
• Digital Tools
• Content Marketing and Campaign Management
• Innovation, Creativity and Digital Futures

• You should have an honours degree (2:2 or above) from a UK university or equivalent or a Chartered Institute of Marketing (CIM) Professional Diploma.
• UWL also considers applications from those who do not have a formal qualification but have extensive marketing experience. In this case, the applicant would be invited to interview and may also be required to undertake a short-written paper in order to assess their suitability for the academic demands of the course.

Tuition Fees for UK Students:
£9,250 per year.

Tuition Fees for International Students:
£14,750 per year.

While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. As such, the course has the potential to open opportunities in:

• SEO
• PPC
• Mobile
• Email
• Content
• Display
• Social
• Analytics
• ECommerce
• B2C
• B2B
• Web Design UX
• CX
• Brand Activation
• Direct Marketing
• Research and Analysis
• Marketing operations
• Relationships Management
• Communications.