MA in Advertising, Branding and Communication

at University of West London

Communication is right at the heart of our lives.
 

Today, communication systems and tools are increasingly complex, sophisticated and extremely powerful. However, their effectiveness depends on knowing how best to use them creatively and strategically, in a time where sustainable and transparent communication practices are becoming an utmost priority.
 

Our course seeks to provide a student-centred environment which is continually updated by current industry practice. We are actively committed toward creating engaging and intellectually rich learning experiences so you can leave the programme with a solid understanding of key concepts, methods, theories and practices you can immediately apply to the workplace. 
 

Our MA in ABC could provide you with a competitive edge over those without this higher level of creative and strategic research competencies that are becoming more and more relevant in the creative industries.
 

You may be fully equipped for rapid career ascension, being able to demonstrate critical analysis, creativity, and complex problem solving. You will be guided so you can provide evidence of originality when it comes to branding solutions, advertising campaigns and communication-related strategies or models.
 

At the same time your own thoughts and individual initiative will be informed through a thorough design thinking process of Discovery, Definition, Development and Delivery.
 

The expected contact time is 1.5 days per week throughout the 14 months – but just as in the vertiginous and vibrant ABC sectors, you will be working hard!

You need to meet our English language requirement of 6.5 overall score for IELTS, with a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). Other equivalent English language examinations will be considered. For more information, contact the International Office.
 

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications.
 

If you fulfill our entry criteria, you will be either invited to an interview (in person or via video conference) or to complete an extended personal statement form.
 

In specific cases we may request a portfolio to support applications, providing evidence of problem solving, creative thinking and evidence of your design journey, as well as development and completion of independent projects.

The fee above is the cost per year of your course.
 

If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year. If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront.
 

Government regulation does affect tuition fees and the fees listed for courses starting in the 2023/24 academic year are subject to change.
 

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.
 

Funding your studies

We offer scholarships for international students including International Ambassador Scholarships worth up to £5,000. 
 

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

When you graduate you may be qualified for a broad range of careers. You could work as a:

• brand and design manager
• marketer
• creative director
• senior designer
• design team leader
• art director
• advertising manager
• account planner
• communication consultant
• project manager
• content creator and manager
• client account executive.
   

You may also choose to study for a PhD, specialising in an area of communications or advertising. Previous and current doctoral research areas include:

• design
• creative management
• film
• advertising
• literary adaptation
• photography.