Diploma in Marketing Leadership

at University of Warwick

Now more than ever, there is a need for all companies to focus on their relationships with other organisations in light of the changing and challenging business context. They need to improve the use of their marketing function to increase their resilience and responsiveness along with their capacity to successfully collaborate, compete and partner with their suppliers and customers.

The Warwick Executive Diploma in Marketing Leadership is for senior managers and executives who are looking to enhance and develop their strategic marketing expertise, to ensure they make the successful decisions and transformations needed in this dynamic, digitalised and global landscape.

Core modules

• Individual Project
• Marketing Strategy and Planning
• Enhancing Customer Centricity and the Customer Voice
• Driving Digital Transformation within Sales
• Innovation Strategy, Process, and Culture
   

Minimum requirements

Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged from a wide cross-section of industry sectors, both commercial and non-profit/public sector, and business functions.

Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme.

Successful applicants are expected to have at least 5 years of management experience that reflects the contribution and impact they have made as a leader in their career so far. Final admission decisions will be made by the Programme Director and Admissions Committee.

English language requirements

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above

All of our courses are delivered in English so, if English is not your first language, you have not graduated from an English speaking university or worked in an English speaking environment for at least two years you must demonstrate a minimum overall standard in the following recognised tests of English. The certificate will be required as evidence.

Fees

• 2022- £18,000

What’s included

• Tuition

• Study materials

• Cohort dinners and networking events

• Lunch and refreshments during classes at WBS London.

What’s not included

• Residential accommodation

• Travel

• Graduation robes and photographs

Scholarship and Bursaries - 2022 entry

A number of scholarships and bursaries are available for candidates enrolling on the Warwick Executive Diplomas in 2022.

Scholarships covering up to a maximum of 50% of tuition fees are available for high calibre candidates. Bursaries and fee reductions are also available to a range of applicants. Scholarship applications will be considered throughout the application cycle, on a first-come first-served basis, therefore early application is encouraged.

Whether you are looking to grow and develop within your current organisation, or transition into a different career path, Warwick Business School’s CareersPlus team will support you throughout your Executive Diploma and beyond to ensure that you achieve your full potential.

Executive Diploma CareersPlus resources include:

• A one-to-one career consultation with one of Warwick Business School’s highly-trained CareersPlus experts
• Access to careers workshops, sharing the latest thinking on career management
• Skills webinars covering topics such as Salary Negotiation, Assertiveness Skills, Managing Workplace Politics, The 2 Hour Job Search, and The First 90 Days
• Expert insights from guest speakers
• Recruiter events and opportunities
• Unlimited access to Warwick Business School’s professional networks