MA Strategic Fashion Marketing

at University of the Arts London

MA Strategic Fashion Marketing is a programme specifically developed for fashion with a global reputation for success in launching fashion industry careers. It is a well-established and renowned course in the sector with a record of recruiting high calibre international and home/EU students leading to a very good track record of student’s employability. 

Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course attracts over 20 nationalities who wish to develop a dynamic career in strategic marketing and management in a fast moving vibrant industry. 

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. 

Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer an in-depth into innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.

The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.

The university also offers a regular industry speaker programme to inform new thinking and expertise in the sector, providing students with multiple changes to networks and develop their professional skills.