Strategic Marketing MSc

at University of Sussex

Core modules

Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Autumn teaching

• Buyer Behaviour
• Design Thinking for Innovative Problem Solving
• Global Marketing Management
• Marketing Ethics and Society
• Marketing Research

Spring teaching

• Advanced Marketing Analytics
• Marketing Strategy
• Strategic Brand Management

Spring and summer teaching

• Research Project (Strategic Marketing)

Degree requirements    
You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).

Subject-specific requirements    
Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

IELTS (Academic)
Standard level (6.0 overall, including at least 5.5 in each component).

• Home students: £12,750 per year for full-time students
• Channel Islands and Isle of Man students: £12,750 per year for full-time students
• International students: £22,500 per year for full-time students

Note that your fees, once they’re set, may be subject to an increase on an annual basis. 

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

• advertising, brand and product management
• digital marketing
• international marketing
• marketing research or consultancy
• new business development
• public relations
• research (or wish to undertake doctoral study)
• sales management.