Marketing and Management Bsc (Hons)

at University of Sussex

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2022/23. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.

We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown below.

Year 1

Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Autumn teaching

• Digital, Data and Decision-Making Skills
• Introduction to Business and Management
• Introduction to Economics

Spring teaching

• Introduction to Accounting
• Introduction to Marketing
• Principles of Organisational Behaviour and Human Resource Management

Year 2

Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Autumn teaching

• Consumer Behaviour
• Marketing Analytics and Metrics
• Marketing Research

Year 3

Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Autumn teaching

• Marketing Strategy

International Baccalaureate

Typical offer    

30-32 points overall from the full IB Diploma.

European Baccalaureate

Typical offer    

Overall result of at least 75% - 77%

Additional requirements    

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

English language requirements

• IELTS (Academic): 6.0 overall, including at least 5.5 in each component

Home students: £9,250 per year

Channel Islands and Isle of Man students: £9,250 per year

International students: £18,500 per year

Join the University of Sussex Business School and benefit from extensive career support and business connections, including mentoring by employers, networking, guest lectures and development of your workplace skills.

On this course you gain the skills for a career in a range of occupations, including digital marketing, marketing and management consultancy, brand management, market research, and advertising.

Outside the classroom you can get careers advice and develop your key skills further by joining our Marketing Society, where you can attend events including:

• panel discussions from industry experts
• talks from guest speakers 
• opportunities to network with Sussex alumni who are working in the marketing world.