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Universities United Kingdom University of Sussex Business School Courses Marketing and Management with Psychology BSc (Hons)

Marketing and Management with Psychology BSc (Hons)
at University of Sussex Business School

Falmer, United Kingdom

Tuition Fee £ 18,500
Country Rank-
Duration36 Months
Score IELTS: 6

Program Overview

The consumer is at the heart of business. Understanding consumer psychology is a key to success in today’s competitive job market.

You’ll gain a deep understanding of psychological processes that inform consumer preferences. This, combined with marketing and management theory and practice, will advance your knowledge around key aspects of contemporary marketing such as:

global marketing strategy
branding
digital marketing
consumer data analytics.

You’ll delve into the mind of the consumer to understand the stimuli of attention and persuasion they respond to. You’ll:

understand the social-psychological factors that drive consumers’ decision-making process
explore how marketers factor this knowledge into their decisions
develop a valuable understanding of organisational behaviour, economics and accounting.

Course Content
Modules
- Digital, Data and Decision-Making Skills
- Introduction to Business and Management
- Introduction to Economics
- Psychology of Child Development
- Introduction to Accounting
- Introduction to Marketing
- Principles of Organisational Behaviour and Human Resource Management
- Social Psychology and Individual Differences
Entry Requirement
India

Standard XII results
- 80% from ISC Indian School certificate of Education (CISCE)
- 80% from SSC All India Senior School Certificate Examination (CBSE)
- 80% HSC Higher Secondary Certificate ( Maharashtra )
English language requirements
- IELTS 6.0 overall, including at least 5.5 in each component
Fees & Scholarships
International students:

£19,050 per year
Career Prospect
On this course, you’ll gain the skills to succeed in a range of careers, including marketing, digital media, communications, advertising, consumer research, entrepreneurship and public relations.

By studying Psychology, you develop skills in research, data analysis and understanding human behaviour – which can be used to better understand the marketing world.

Cost Of Studying At University of Sussex Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing and Management with Psychology BSc (Hons) at University of Sussex Business School