Marketing and Management with Psychology (with a Professional Placement Year) BSc (Hons) Featured Image

Universities United Kingdom University of Sussex Business School Courses Marketing and Management with Psychology (with a Professional Placement Year) BSc (Hons)

Marketing and Management with Psychology (with a Professional Placement Year) BSc (Hons)
at University of Sussex Business School

Falmer, United Kingdom

Tuition Fee £ 19,050
Country Rank-
Duration48 Months
Score IELTS: 6

Program Overview

The consumer is at the heart of business. Understanding consumer psychology is a key to success in today’s competitive job market.

You’ll gain a deep understanding of psychological processes that inform consumer preferences. This, combined with marketing and management theory and practice, will advance your knowledge around key aspects of contemporary marketing such as:

global marketing strategy
branding
digital marketing
consumer data analytics.

You’ll delve into the mind of the consumer to understand the stimuli of attention and persuasion they respond to. You’ll:

understand the social-psychological factors that drive consumers’ decision-making process
explore how marketers factor this knowledge into their decisions
develop a valuable understanding of organisational behaviour, economics and accounting.

Course Content
Modules
- Digital, Data and Decision-Making Skills
- Introduction to Business and Management
- Introduction to Economics
- Psychology of Child Development
- Biological Psychology
- Consumer Behaviour
- Marketing Analytics and Metrics
- Marketing Research
Entry Requirement
India

Standard XII results
- 80% from ISC Indian School certificate of Education (CISCE)
- 80% from SSC All India Senior School Certificate Examination (CBSE)
- 80% HSC Higher Secondary Certificate ( Maharashtra )
English language requirements
- IELTS 6.0 overall, including at least 5.5 in each component
Fees & Scholarships
International students:

£19,050 per year
Career Prospect
On this course, you’ll gain the skills to succeed in a range of careers, including marketing, digital media, communications, advertising, consumer research, entrepreneurship and public relations.

By studying Psychology, you develop skills in research, data analysis and understanding human behaviour – which can be used to better understand the marketing world.

Cost Of Studying At University of Sussex Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing and Management with Psychology (with a Professional Placement Year) BSc (Hons) at University of Sussex Business School