MSc Strategic Marketing

at University of Surrey

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

Module titles
 

• Applied Marketing Research
• Digital Marketing & Social Media
• Services And Relationship Marketing
• Strategic Marketing
• Accounting & Finance For Business
• Applied Marketing Research
• Consumer Behaviour
• Dissertation In Marketing And Retail Management
• Global Strategy
• Innovation Management
• Integrated And Digital Marketing Communications
• Introduction To Marketing Analytics

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.

English language requirements
 

• Full-time: 1 year    6.5 overall including 6.0 in each category

Fees

Full-time (with study abroad) - 15 months
 

• UK-£14,200
• Overseas-£22,500

With a focus on strategic and digital marketing, our course encourages ‘learning by doing’ through which you'll relate theoretical concepts to practical, real-world marketing applications. Our course is career-focused and aims to equip you with competencies to analyse marketing situations and make informed decisions in a dynamic world.

Some of our graduates have embarked on careers in the following roles:
 

• Marketing Manager
• Digital Marketing Manager
• Marketing and Brand Strategist
• Brand and Product Manager
• Content Marketing Manager
• Account Manager
• Management Consultant.

Our course is accredited by the Chartered Institute of Marketing (CIM). If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can study CIM qualifications without having to complete all the modules. For most qualifications, you'll only need to take two assessments instead of the usual three. Therefore, you'll add an individual award to supplement your degree.