MSc Digital Marketing and Channel Management

at University of Surrey

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

Module Titles
 

• Applied Marketing Research
• Channel Management
• Digital Marketing & Social Media
• Entrepreneurship And The Digital Economy
• Applied Marketing Research
• Consumer Behaviour
• Digital Project Development
• Dissertation In Marketing And Retail Management
• Integrated And Digital Marketing Communications
• International Fashion Marketing And Luxury Branding
• International Retailing
• Introduction To Marketing Analytics
• Professional Placemant Year

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.

English language requirements
 

• Full-time: 1 year    6.5 overall including 6.0 in each category

Fees

Full-time (with placement) - 2 years
 

• UK-£13,500
• Overseas-£20,800

Our graduates have gone on to secure roles such as:
 

• Digital Marketing Manager
• Social Media Marketing Manager
• E-commerce Channel Manager
• Digital Marketing Strategist
• Content Marketing Manager.