Year 1
Management and Managing: An Introduction (Requisite)
You will develop an understanding of the nature, processes and origins of 'management'. It also helps you develop the skill-set necessary for success in the context of higher education, and more broadly within the graduate job market.
Introduction to Marketing (Mandatory)
Marketing is an essential business activity. You will discover basic marketing principles and, later in the course, you will build on this when studying optional modules. You will explore the marketing mix and segmentation and apply this knowledge to the analysis of marketing activities.
Delivering Successful Projects (Requisite)
Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. You will develop an understanding of the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.
Understanding the Entrepreneurial Spirit (Requisite)
This module recognises the importance of entrepreneurship to stimulating and sustaining economic growth. You will examine what makes for a successful entrepreneur and how ideas can be evaluated and then turned into successful businesses. This will include business planning, financing and risk assessment.
Business and Economics (Requisite)
Key economic principles impact how all businesses function. You will be introduced to core concepts in both microeconomics (consumers, firms and markets) and macroeconomics (economic systems and policy) and encourages you to consider how they affect different types of business.
Accounting for Business (Requisite)
Accounting and Finance play significant roles in every economy. Consequently, those charged with leadership and management roles must be equipped with to engage with and to interrogate accounting and financial information. You will be prepared to enter managerial and leadership roles and be able to make use of this information to guide decision-making.
Year 2
Professional Development, and Career Planning in Practice (Mandatory)
In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers. The module focuses on your personal development from self- awareness and reflection, to career development planning and a period of industry- based practice. Through the development of practical work-based skills and knowledge your readiness for post-graduate employment will be enhanced, increasing their position to compete for key roles event, tourism and/or marketing sector roles upon graduation.
Design Principles for Marketers (Requisite)
This module introduces the role graphic design plays within a visual marketing strategy. It discusses the importance of how a strategic approach to visual communication can influence the public’s perception of an organisation’s values, and as a result, how an intended audience might perceive marketing messages. Through case studies you will investigate how a designer’s choice of colour, typeface, photography and illustration, and their application, can influence the semiotic signifiers of a business or service.
Consumer Behaviour and Relationship Management (Requisite)
In this module, you will develop an understanding of the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops your marketing knowledge and understanding.
Business Event Management (Optional)
The business events sector is thriving, and is evidencing clear sustainability. It is estimated that the expenditure of the 104m delegates/visitors at business events (conferences, meetings, exhibitions and trade fairs etc) generates some £31.2bn of direct expenditure (BVEP, 2019). Whilst many global changes have impacted on the industry including political, legal, technological, the commercial environment still depends on human interaction, whether face to face or virtual.
Business Ethics (Requisite)
The ethics of business has attracted growing attention in the past few decades. In an increasingly consumer-driven market, entrepreneurial and managerial success is based on a robust understanding of these ethics. This module introduces you to theoretical perspectives on ethical business, with opportunities to discuss and debate cases of both principled and questionable practice.
Designing and Running a Research Project (Mandatory)
This module will provide insight into topics, methods and functions of business-related research projects. The module also helps you develop the academic skills required for your final year, particularly for the Extended Project or Enterprising Graduate modules.
Year 3
Digital Marketing (Requisite)
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This module will provide you with the know how to plan and manage your communications and marketing through the influential digital devices and social networks. The module provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.
Industry Based Engagement Project (Requisite)
Events and tourism management require engagement with a range of activities, projects and strategies. In order to execute these, professionals in industry require particular skills and knowledge; these are reflected in the module, which offers practical, project-based content. Depending on the students chosen degree path, students will undertake a relevant event, tourism project or marketing project of their own or though engaging with an organisation.
Managing Brands (Mandatory)
Branding is a key area of marketing with an organisations’ brand frequently considered to represent the whole persona of an organization. Exploring the issues and activities associated with branding this module examines a number of real-world brands introducing students to core theories about branding and brand management as well as current issues related to managing and developing brands. Throughout this module students will engage with brands considering how brands are formed examining the development of their cultural meaning, their ability to transform consumer experience, build identity and develop equity from both a financial, employee and consumer perspective.
Marketing Communications (Requisite)
Communication is crucial for effective marketing. Whether it’s internal or external businesses need to communicate their messages successfully. As the marketing landscape evolves so does how we communicate. As audiences become savvier to marketing methods, marketing communicators must adapt to this. This module will look at the issues affecting communication and how to plan, develop and evaluate effective marketing communication strategies.
Extended Project (Mandatory)
The extended project provides students with the opportunity to work on a project of interest to them. The module is deliberately designed to be flexible and to offer students the option of undertaking a more formal piece of research; to work on a project suggested by their employer or another organization; or to undertake research into the feasibility of a business idea or in preparation of a business plan.
OR
The Enterprising Graduate (Mandatory)
This module provides specific provision for students that wish to focus on entrepreneurship and the study of entrepreneurial practice. It also provides students with the chance to synthesise learning through supported study on a topic or idea of interest to them, supported by academics, enterprise professionals and SME owner/managers.
