Year 1
Introduction to Event Management (Mandatory)
Event management is a growth industry and has important roles to play in the economic, social, cultural development of communities, the business environment, and the cultural and creative industries. This module will provide you with a comprehensive introduction to the theoretical and practical principles of Event Management, enabling you to develop an understanding of the sector and its contribution to the local, national, and global economy.
Tourism and Event Tourism (Mandatory)
Tourism directly and indirectly generates and supports 319 million jobs and accounts for 10.4% of the world GDP (WTTC, 2019). It is predicted that 41.7m visitors will come to Great Britain in 2018 (Visit Britain, 2018). Tourism accounted for 1 in 10 jobs globally in 2019 (WTTC, 2019). This module provides a comprehensive introduction to the theoretical and practical principles of Tourism Management, enabling you to develop an understanding of the sectors and their contribution to the local, national, and global economy.
Introduction to Marketing (Requisite)
Marketing is an essential business activity. You will discover basic marketing principles and, later in the course, you will build on this when studying optional modules. You will explore the marketing mix and segmentation and apply this knowledge to the analysis of marketing activities.
Delivering Successful Projects (Requisite)
Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. You will develop an understanding of the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.
Understanding the Entrepreneurial Spirit (Requisite)
This module recognises the importance of entrepreneurship to stimulating and sustaining economic growth. You will examine what makes for a successful entrepreneur and how ideas can be evaluated and then turned into successful businesses. This will include business planning, financing and risk assessment.
Accounting for Business (Requisite)
Accounting and Finance play significant roles in every economy. Consequently, those charged with leadership and management roles must be equipped with to engage with and to interrogate accounting and financial information. You will be prepared to enter managerial and leadership roles and be able to make use of this information to guide decision-making.
Year 2
Professional Development, and Career Planning in Practice (Mandatory)
In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers. The module focuses on your personal development from self- awareness and reflection, to career development planning and a period of industry- based practice. Through the development of practical work-based skills and knowledge your readiness for post-graduate employment will be enhanced, increasing their position to compete for key roles event, tourism and/or marketing sector roles upon graduation.
Design Principles for Marketers (Requisite)
This module introduces the role graphic design plays within a visual marketing strategy. It discusses the importance of how a strategic approach to visual communication can influence the public’s perception of an organisation’s values, and as a result, how an intended audience might perceive marketing messages. Through case studies you will investigate how a designer’s choice of colour, typeface, photography and illustration, and their application, can influence the semiotic signifiers of a business or service.
Consumer Behaviour and Relationship Management (Requisite)
In this module, you will develop an understanding of the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops your marketing knowledge and understanding.
Designing and Running a Research Project (Mandatory)
This module will provide insight into topics, methods and functions of business-related research projects. The module also helps you develop the academic skills required for your final year, particularly for the Extended Project or Enterprising Graduate modules.
Festival and Special Event Management (Requisite)
This module builds on the learning and practice undertaken in year 1 modules, and offers you an opportunity to develop their special interests and expertise. Exposure to contemporary issues and themes in event management, and associated sectors including the arts, cultural and creative industries, and community and corporate special events, in the UK and internationally will enhance and extend engagement with the theoretical frameworks investigated within the module.
Business Event Management (Requisite)
The business events sector is thriving, and is evidencing clear sustainability. It is estimated that the expenditure of the 104m delegates/visitors at business events (conferences, meetings, exhibitions and trade fairs etc) generates some £31.2bn of direct expenditure (BVEP, 2019). Whilst many global changes have impacted on the industry including political, legal, technological, the commercial environment still depends on human interaction, whether face to face or virtual.
Year 3
Critical and Cultural Concepts and Trends in the Event Industry (Mandatory)
This module provides the opportunity for students in their final year to critically analyse key issues and concepts that inevitably will arise from the rapid development of a significant growth industry. It will build on the practice and theory modules in years 2 and 3 is complementary to the Visitor Attraction and Industry Based Practice modules. The deeper investigation of the cultural context of events and the complexities of the relationship between events and the communities in which they reside will enhance your critical and analytic skills in your final year.
Industry Based Engagement Project (Mandatory)
Events and tourism management require engagement with a range of activities, projects and strategies. In order to execute these, professionals in industry require particular skills and knowledge; these are reflected in the module, which offers practical, project-based content. Depending on the students chosen degree path, students will undertake a relevant event, tourism project or marketing project of their own or though engaging with an organisation.
Managing Brands (Mandatory)
Branding is a key area of marketing with an organisations’ brand frequently considered to represent the whole persona of an organization. Exploring the issues and activities associated with branding this module examines a number of real-world brands introducing students to core theories about branding and brand management as well as current issues related to managing and developing brands. Throughout this module students will engage with brands considering how brands are formed examining the development of their cultural meaning, their ability to transform consumer experience, build identity and develop equity from both a financial, employee and consumer perspective.
Digital Marketing (Requisite)
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This module will provide you with the know how to plan and manage your communications and marketing through the influential digital devices and social networks. The module provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.
Extended Project (Mandatory)
The extended project provides students with the opportunity to work on a project of interest to them. The module is deliberately designed to be flexible and to offer students the option of undertaking a more formal piece of research; to work on a project suggested by their employer or another organization; or to undertake research into the feasibility of a business idea or in preparation of a business plan.
OR
The Enterprising Graduate (Mandatory)
This module provides specific provision for students that wish to focus on entrepreneurship and the study of entrepreneurial practice. It also provides students with the chance to synthesise learning through supported study on a topic or idea of interest to them, supported by academics, enterprise professionals and SME owner/managers.
