MSc Digital Marketing Management, January

at University of Strathclyde

Modules
 

• Strategic Digital Marketing
• Key Skills
• Marketing Research in a Digital Age
• Consumer Behaviour
• Contemporary Consumers
• eMarketing in Practice
• Supply Chain Digitalisation
• Integrated Marketing Communications

• Business-related degrees should include a significant marketing component.
• Work experience in digital marketing and/or management is advantageous, but not compulsory.

The cost of studying at University of Strathclyde largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen. 

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay £25,100 annually, to study in University of Strathclyde.

Successful completion of this Masters programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.