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Universities United Kingdom University of Strathclyde Courses MSc Digital Marketing Management

MSc Digital Marketing Management
at University of Strathclyde

Glasgow, United Kingdom

Tuition Fee £ 31,100
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

Course Content
Modules:
- Cross-Cultural Buyer Behaviour
- Marketing Research in a Digital Age
- Strategic Digital Marketing
- eMarketing in Practice
- Supply Chain Digitalisation
Entry Requirement
For entry to Strathclyde postgraduate programmes, we'd look for a first-class undergraduate degree (approx 60%) from a recognised Indian institution.
Although 60% is a general entry requirement we understand that the marking system in some states and national universities make it harder to achieve 60%, therefore we will accept 55% from University of Mumbai, University of Calcutta, University of Delhi etc.
Graduates from the IITs and IIMs will also be considered with marks in the region of 55%. If you wish to apply for a research degree you'd normally have to have a Masters degree and some experience of research work.

Fees & Scholarships

International Tuition Fees:

£31100 per year

Career Prospect

Successful completion of this Masters programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.

Cost Of Studying At University of Strathclyde

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

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MSc Digital Marketing Management at University of Strathclyde