Universities United Kingdom University of Stirling Courses MSc Marketing and Brand Management

MSc Marketing and Brand Management
at University of Stirling

Stirling, United Kingdom

Tuition Fee £ 19,145
Country Rank#52
Duration12 Months
Score IELTS: 6 TOEFL: 78

Program Overview

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Course Content
There are four core modules of study in Semester 1, three 20 credit and one 10 credit, which will provide you with a depth of relevant and up-to-date knowledge. In Semester 2 you will take four compulsory modules that will provide you with an appreciation of contemporary issues in brand marketing, such as youth marketing, country marketing, and the marketing of sport. You will also choose one elective module; the pool of elective subjects is refreshed on a regular basis. Over the summer, you’ll then complete the MSc by showcasing your learning through a business consultancy project in the area of branding and marketing.

Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2021). Modules and start dates are regularly reviewed and may be subject to change in future years.

Year 1, Autumn semester

Compulsory module
- Flying Start Leadership Programme (MANPFSL) 0 credits
Compulsory module
- Responsible Marketing Management (MKTP001) 20 credits
Compulsory module
- Strategic Marketing Practice (MKTP002) 20 credits
Compulsory module
- Marketing Communications and the Consumer (MKTP003) 20 credits
Compulsory module
- Professional Skills in Marketing (MKTP007) 10 credits
Year 1, Spring semester

Compulsory module
- Data Analysis Techniques in Marketing (MKTP008) 10 credits
Compulsory module
- Brand Marketing (MKTP010) 10 credits
Compulsory module
- Youth Marketing (MKTP028) 10 credits
Compulsory module
- Digital Marketing and Advertising (MKTP011) 10 credits
Compulsory module
- Sport Marketing (MKTP022) 10 credits
Option module

Select 10 credits from Marketing and Brand Management Options list
- Retail Marketing (MKTP012) 10 credits
- Marketing & the Supply Chain (MKTP013) 10 credits
- Social Marketing (MKTP021) 10 credits
- Multi-Channel Marketing and Retailing (MKTP024) 10 credits
Year 1, Summer semester

Dissertation

Select 50 credits from Marketing & Retail Consultancy Project list
- Marketing & Retail Consultancy Project (MKTP009) 50 credits
Entry Requirement
Academic requirements
A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

Other routes of entry
If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill
- Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
- Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
- Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
- IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
- IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
- Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
- Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
- Duolingo 95 overall with a minimum of 90 in all sub-skills
- LanguageCert International ESOL B2 Communicator - High Pass overall with minimum 25 in each sub-skill
Fees & Scholarships
Overseas (non-EU) students

2022/23 - £17,275
2023/24 - £17,775

Course fees

Fees shown are for a full-time, one-year Masters course.
- If you need to extend your period of study, you may be liable for additional fees.
- If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.
Cost of living
If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

European Union and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.
Career Prospect
Brand Managers are central to brand protection in many organisations across a wide variety of industries and sectors, with glassdoor.com reporting the average Brand Manager salary in the UK as £42,704 in 2021.

Career opportunities exist not only in manufacturing and services but increasingly in public, social and non-profit sectors. There is high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing and Brand Management you have excellent career prospects.

Cost Of Studying At University of Stirling

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Marketing and Brand Management at University of Stirling